Increasing client retention and revenue to grow and scale SaaS businesses
is a partnership between Marketing, Sales, and Customer Success. You have KPIs to hit (CAC, LTV, retention, etc.). You collect data, have standard processes, and rely on some reporting but it’s not connecting all the dots to help you move the needle to increase revenue. It can feel like you’re racing the clock, and it’s hard to succeed.
You may or may not have support from a RevOps position, an analytics position, a data scientist, or a dedicated system analyst for your department. Even with that extra support, receiving forward-looking or predictive data and knowing the most important factors on revenue is not easy; it takes forever, is expensive, and can be overwhelming.
All those are now problems of the past. Today you can effortlessly transform your current data into future state data. With predictive analytics and predictive customer insights, you can know what your customers will do next, what they’ll convert on, how long they are likely to remain paying customers, and so much more!
