Business leaders aren’t looking for more raw information. They’re drowning in data. Between 60% and 73% of all data within an enterprise goes unused for analytics according to Forrester. Answers are what is in short supply. Those responsible for revenue
AutoML’s ability to detect patterns and predict can out-perform algebraic formulas and Boolean logic in common tasks. Anyone who has written a formula in Excel or adjusted parameters in an online application knows how even the smallest change can produce dramatically
Parameters are functions of training data. Hyperparameters are settings used to tune model algorithm performance. In Automated Machine Learning (AutoML), data sets containing known outcomes are used to train models to make predictions. The actual values in training data sets
Bias occurs when ML does not separate the true signal from the noise in training data. Biases in AI systems make headlines for results such as favoring gender in hiring, recommending loans based on ethnicity, or recognizing faces differently based on race.
CRM and Marketing Automation systems have offered lead scoring features for decades. The notion of using arithmetic to turn qualification criteria and behavioral data into a simple-to-consume number makes sense. Business development and sales teams always appreciate guidance on which
Simulation uses models constructed by experts to predict probabilities. Machine Learning builds its own models to predict future outcomes. Monte Carlo (the place) is the iconic capital of gambling—an endeavor that relies exclusively on chance probabilities to determine winners and
Data Mining describes patterns, correlations, and anomalies in data. Mines are not the best analogies for the processes referred to as Data Mining. Never mind that we call data storage places bases, warehouses, and lakes. Extraction of raw data material is not
Deep Learning is a category of machine learning with special advantages for some tasks and disadvantages for others. Machine learning workflows begin by identifying features within data sets. For structured information with relatively few columns and rows, this is straightforward.
Classifications are the most frequently used—and most useful—prediction types. Classifications are predictions that separate data into groups. Binary Classification produces “yes-no” or “in-out” answers when there are only two choices. Multi-Class Classification applies when there are three or more possibilities and shows probabilities
Predictions are interesting on their own. They are valuable when put into production. Operationalizing AutoML – often called “ML Ops” – means putting AutoML predictions into regular workflows to change business outcomes. Here are a few ways do it. Graphical