AI is More than Predictions, It’s Data Insights

Predictions give you future outcomes; data insights show you the roadmap to getting there. The right AI prediction tool, the one with layers of explainable AI, can provide you with both.

From Your Historical Data to Future Outcomes & Insights

Your historical data is an account of what has happened in the past. Predicted data is what is likely to occur in the future based on an analysis of the historical data. Data science, AI, and machine learning are how companies are getting from point A (historical data) to point B (future data).

The analysis is uncovering patterns in the data that are associated with the outcome, either positively or negatively. Automated AI and machine learning can not only detect patterns faster and with a higher degree of accuracy than most humans can, but they are also able to detect patterns humans can miss. Understanding those patterns and their specific data points is how you get the insights that you can feed back into your strategies and campaigns as tactical efforts to drive results. 

Examples of Data Insights Possible with Explainable AI

Here are some examples of the insights Explainable AI can generate:

• The words that your customers are using or responding to, both negatively and positively.
• The credit card and the gender identity that your customer uses that leads to the highest conversion rates. Not just that they use a credit card instead of PayPal, Cash, Bank Transfer, etc., but the card company. 
• The customer success person assigned to an account and tech support person who most frequently interacts with the account leads to a high risk of churn. 

The possibilities go on and on. What is key is that the insights are statistically significant and have come from patterns that repeat over time, and most importantly, they can lead to action that impacts results and revenue. A good data insight shouldn’t just be interesting but not actionable; otherwise, that would just be a fluff insight.

Take the language insight, positive words could move people into one flow while the negative words to another, getting to conversions faster and managing resources. The credit card insight could lead to a new campaign; cash-back rewards for their customers and email campaigns targeted to a specific gender demographic. In the case of churn risk, team adjustments may need to happen to ensure everyone’s success.

Squark’s Explainable AI Solution

Squark is a no-code AI SaaS for predictive analytics. The platform was designed for the business user to operate in just clicks and includes not only cutting-edge algorithms to generate future outcomes but also noble prize-winning Explainable AI. 

Schedule a free demo to see how you can start generating predictions and insights for your business.