Predictive AI Helps You Determine the Next Action in Business

Eliminate guessing about what your customer is likely to do next and refine your next action to focus on the items that will drive the business.

Knowing what your customer is likely to do next – and why – helps the team know how to best address the customer to keep them satisfied and actively engaged (and purchasing) with your business. No-code AI technology brings that ability to the fingertips of business users.

Eliminate the Guesswork with AI

Predictive analytics can determine the actions your customers, patients, or accounts will do next. By applying your historical data to your current data, in a matter of clicks with Squark, you can predict your customers’ next actions: 

1. Is this customer at risk of churning? 
2. What upsell offer is a customer most likely to respond to next?
3. Predict customer lifetime value
4. Predict upsells quarter by quarter over the course of the next year.

Not Just Predictions, Explainable AI

Predictions get you ahead, but there are more insights to be uncovered from how these predictions were determined. Machine learning algorithms detect patterns that humans may miss, and understanding what these patterns are will help address current and future behavior. Identifying these patterns and data points is called explainable AI. It is the WHY behind the outcomes and understanding why will help your marketing and strategy planning.

Squark’s reports highlight, and layout in easy-to-understand visuals, the specific information (purchase history, demographics, etc.) about your customers that is driving the results. 

Takeaway: Predictive analytics solutions that include explainable AI reduce the guesswork, which leads to a clear strategic plan and the next best action to lower costs and drive revenue.