24 Feb
Customer Retention is Taking Center Stage, and Predictive Customer Analytics Can Make it Shine
Increasing customer retention by reducing customer churn. It has always been a big priority, but coming off the turmoil of 2020, it has become a focal point for many companies. The pressure is on customer success leaders to produce results.
17 Feb
What’s Squark’s No Code AI For? Check out the New Site
The new Squark site is here. It’s a small step in our ongoing journey into 2021. If you are wondering why we changed the site, perhaps you hadn’t seen the old one? ? More seriously, when we created Squark 2
12 Jan
No, It’s Not a Black Box: It’s a Box of Vibrant Color enabled via Explainable, Responsible AI
A Black Box is a dark cube of mystery. Some random number generator created by Rube Goldberg. A machine into which the gearing is not visible. It’s opaque and enigmatic. When I started doing BI, people wouldn’t believe the reports
23 Nov
Predictive Analytics Answer the Great Thanksgiving Brussels Sprout Controversy
*This post was updated 11/17/2021 This year we’re all looking forward to Thanksgiving getting ‘back to normal’ this year with extended family gatherings. There is, of course, one constant; turkeys are going to be in high demand. Over 45 million
30 Oct
3 Reasons Why Elections Are Hard to Predict for Humans and Machines
What if a model said no one will win the election? That model would be rejected immediately, but what if it wasn’t wrong? What if the learning picked up a signal from historic data that knew the election would be
26 Oct
Predictive analytics helps drive results in uncertain market conditions
Nowadays, marketers are having to deal with extreme uncertainty due to the impact that Covid-19 has had on the majority of industries. Strategies are reevaluated and plans are pivoted over and over again. With the majority of companies’ marketing efforts
13 Oct
3 Ways Loyalty & Customer Marketers Use Predictive Analytics to Stay Ahead
With everything going on in the world today, businesses find themselves in new and uncharted territory. Given what industry your business is in, some loyalty and customer marketers have had a very challenging year trying to forecast outcomes and keep
06 Oct
3 Ways No Code Predictive Analytics Powers Customer Loyalty
Customer loyalty is where long-term value is created. No code predictive analytics gives marketers a easy to use way to predict what their customers will do next, without coding.
26 May
Are CMOs Wrong About Data Science Skills Gaps?
Chart Source: The CMO Club, Feb. 2020 In this February 2020 survey, The CMO Club asked it members, “What are the most critical skill gaps in your organization? Select up to 3.” 78% chose Data Science, the top answer. The
What is Predictive Marketing?
Do You Even Need Predictive Marketing? It comes down to insights versus actions. Predictive Marketing is the umbrella term encompassing processes that rely on AI and machine learning to drive actions with accurate predictions. This is in contrast to traditional marketing,
Squark is a no-code AI as a Service platform that helps data-literate business users make better decisions with their data. Squark is used across a variety of industries & use cases to uncover AI-driven insights from tabular and textual data, prioritize decisions, and take informed action. The Squark platform is designed to be easy to use, accurate, scalable, and secure.
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