30 Apr
AI Predictive Marketing in Reach for Analysts
Predictive marketing is the practice of anticipating your prospects’ next moves in order to improve customer journeys, increase satisfaction, and to build sustainable, profitable revenue streams. For example, optimized cross selling, content personalization, message timing, and ad effectiveness measurement demand
27 Mar
Learn AutoML for Free
Right now, we all need new ways to approach work, education, and creativity. Squark is contributing by offering everyone free access. This is a perfect time to explore the ways AI and Machine Learning can improve your world. Learn Something
06 Mar
Codeless AI Transformative for Direct Mail Agencies
Codeless AI leverages agencies’ strengths to drive hyper-personalization of direct mail. The results are significant uplifts in campaign effectiveness with large reductions in costs. The Business Challenge: Achieve marketing program objectives while reducing costs. In case you think those glory
How to Pick AutoML Use Cases
Hint: Focus on key performance indicators. Automated Machine Learning (AutoML) can help you make better and more timely decisions by detecting signals in data that would be impossible to see with conventional analysis. To make the most of this power
AutoML vs. Data Scientists
A little respect is due—in both directions. Can Automated Machine Learning (AutoML) beat serious data scientists in producing accurate predictions? People who understand data science and programming deeply, when armed with all the tools and computer resources and time they
How “Auto” Is That AutoML?
Some AutoML systems are more automatic than others. AutoML stands for Automated Machine Learning, meaning streamlining the end-to-end process of solving problems with machine learning. Steps that need to be automated include: Data Preparation (type and dependency) Feature Engineering Model
How to Prove AI Value to Skeptics
Make a prediction that comes true. AI has not taken its seat at the decision making table for many organizations that would reap big benefits from it. That’s easy to understand, since the terminology—Artificial Intelligence, machine learning, robotic assistants, and
12 Dec
AI or Not?
How to Tell What’s Real Have you tried the new “AI Latteccino” at Starbucks? Absurd—and not real, of course. But don’t be surprised if food and beverage companies become the latest vendors to co-opt the Artificial Intelligence mantle. Nearly every
No More AI Mumbo-Jumbo: AI Success with Squark
Squark wasn’t started because we foresaw a lack of data scientists. It was clear with high salaries in data science and the rapid cross-industry fascination with the idea of data science, people would learn how to do it. Instead, we
Squark Joins NVIDIA Inception Program
Virtual accelerator program and NVIDIA GPUs will advance AutoML for business analysts. Burlington, MA – November 5, 2019 – Squark, a software as a service (SaaS) predictive analytics provider, today announced that it has joined the NVIDIA Inception program, which
Squark is a no-code AI as a Service platform that helps data-literate business users make better decisions with their data. Squark is used across a variety of industries & use cases to uncover AI-driven insights from tabular and textual data, prioritize decisions, and take informed action. The Squark platform is designed to be easy to use, accurate, scalable, and secure.
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